In the last few decades, disruptive technologies have transformed the business landscape, creating new opportunities and challenges for industries worldwide. Disruptive innovation is more than a buzzword or a trending phrase. It is a strategic direction that can, and does, change market dynamics. These technologies, ranging from Blockchain and artificial intelligence (AI) to renewable energy sources and biotechnologies, have reshaped how businesses operate, interact with customers, and approach growth. Their popularity stems from the ability to offer innovative solutions that significantly improve or replace traditional methods, often leading to enhanced efficiency, lower costs and the creation of entirely new markets.

The rise of these technologies has been meteoric, fueled by rapid advancements in research, development and consumer adoption. As these innovations continue to penetrate various sectors, they disrupt established norms, pushing companies to adapt or risk obsolescence. This disruption is not just a challenge but also an invitation for businesses to innovate, evolve, and capitalise on new possibilities.